So it might be common sense but don't you believe it!
All good adverts need to following to be eyecatching and draw new customers to you as follows:
 Create a headline, summarising what you are offering at the top. Add a picture of a face as it draws people to look at it. Keep it simple with bullet points and white space as this makes it easy to read. Create a call to action. Why should someone call you? What can you offer them right now!
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